A campaign is one email, or one SMS, to many people at once: a new drop, a sale, a festival offer. Open Marketing › Campaigns.
Who Gets It
Only people who agreed to hear from you: subscribers who confirmed their address, and customers who said yes to your emails. Anyone who unsubscribed, from any of your emails, is left out, and every email carries a one-tap unsubscribe link. In Who Gets It choose:
- Everyone who agreed to your emails;
- A segment: one of your own segments (see Customers › Segments);
- An RFM group: champions, loyal, new, promising, at risk, can't lose or lost.
The editor shows how many people it Reaches ("Reaches … of … people. The others have not agreed or have unsubscribed.") and how many of this month's sends are left. The list of people is read again when the campaign goes, so a "no" given in between still holds.
Write It
Subject, Preview Line (shown after the subject in most inboxes), Heading and Text. Leave a blank line between paragraphs. Write {{name}} for the person's first name and {{store}} for your store's name. Optionally a Button with the page it Opens (a page of your store, like /collections/new) and a Discount Code from your discounts.
The Preview shows the email exactly as people will get it, with your logo and colours, on a PHONE or a COMPUTER. SEND A TEST TO ME sends it to your own email (save your changes first).
Send It
- SCHEDULE: choose the day and time (India time), from 5 minutes to 90 days ahead. A scheduled campaign can be UNSCHEDULEd back to a draft.
- SEND NOW: it goes at once and cannot be taken back.
A campaign is not sent, and says why, when nobody in its audience agreed, when it would go over your plan's limits, when its code has ended or its page is gone, or when campaigns are off. A demo store records campaigns but never sends.
Results and Messages
A campaign that went shows Recipients, Sent, Still to Go, Failed, Unsubscribed After and, with a code, Orders with the Code and their total. Messages lists each one with its status (Waiting, Sent, Failed, Cancelled); while it is sending you can select waiting messages and CANCEL MESSAGES, or STOP SENDING the rest. DUPLICATE makes a new draft from any campaign.
SMS Campaigns
An SMS campaign uses Mercayo's approved promotional template: you write only the Offer (up to 30 plain letters, digits and signs) and the page its link opens. It goes only to customers whose consent to promotional SMS you have on record, between 10 am and 9 pm. Each message goes from Mercayo's registered sender, with your store's name and a short link to your page.
Settings
The Campaigns card turns campaigns on or off. The Browse Reminders card sends one email to a signed-in shopper who agreed to your emails and looked at products without adding them to the bag:
| Setting | What It Does | Default |
|---|---|---|
| Browse Reminders | The one email about the products they looked at | Off |
| Send After (Minutes) | Minutes after they last looked | 120 |
| At Most Once in (Days) | A shopper gets at most one browse reminder in this many days | 7 |
| Own Code in the Email | Each email gets its own one-use code for this percentage off (0: no code) | 0 |
Your plan sets how many campaign emails and SMS you can send a month, and how many campaigns can start in a day. Campaign emails are paid from your notification wallet at the marketing email price.
Questions
Can I paste a list of email addresses?
No. Campaigns go only to people who agreed to hear from your store, which protects your sender reputation and follows India's data protection law.
What happens when someone unsubscribes?
Their address stops getting any of your marketing emails at once, including campaign messages still waiting to go.