Analytics and Reports
Your store's numbers and the reports behind them.
Analytics
Your store's numbers in ten tabs, from Live and Overview to Sales, Orders, Products, Customers, Traffic, Discounts, Inventory and Finance, with what every number means and how it is counted.
AnalyticsReports
Thirteen ready reports for any dates, from sales by day, month, product, category, state and channel to customers, discounts, stock, refunds, GST by rate and the HSN summary, to view or download as CSV.
Analytics › ReportsRetention and Cohorts
See how many customers come back: customers grouped by the month of their first order, the share who ordered again in each later month, and your RFM groups.
Analytics › RetentionRTO Report and PIN Codes
See where, what and how cash-on-delivery parcels come back, what refused parcels cost you, and act on the PIN codes that return the most.
Analytics › RTOProfit & Loss
Your real profit each day after product cost, shipping, gateway and COD fees, RTO, refunds, ads and your own costs, with the figures your couriers and Razorpay report filled in for you.
Analytics › Profit & LossSearch Terms and Product Insights
What shoppers search your store for (and the searches that found nothing), each product's views, conversion, sales and profit, and profit by product from the costs you enter.
Analytics › Reports
Write to Mercayo's support with your store's address and what you were doing. Your admin's Help page has the details.
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