Your Catalogue on Google Shopping and Meta, Kept Fresh

Every store has three feed files on its own domain, at addresses that never change:

You paste an address once in Merchant Center or Commerce Manager, and they fetch it on their schedule.

What each item carries: one item per variant (a product with variants is an item group), the title with the variant's options, the description, up to 10 (Google) or 20 (Meta) more pictures at their full size, availability (in stock, out of stock, or backorder with a date), the price (your MRP as the price and your selling price as the sale price, with optional sale dates per product so the feed always matches what the page charges), the brand (or your store's name), a GTIN only when the barcode is a valid one, the condition, the Google category, your category path, colour, size, material and pattern from your options, and the delivery price and days for India from your own delivery rates.

Always fresh: a feed is rebuilt with your store's content, so a change of a product, price, picture, category, stock or delivery rate is in the next fetch. An unchanged feed answers "not modified".

Checked twice: the builder lists problems for you, and a separate check reads every written file back the way Merchant Center and Commerce Manager would, against their rules.

Sales Channels (Online Store → Sales Channels) has four tabs:

• Overview: each channel Live, Off or After Launch, its items and products with errors, each feed's address with COPY, when Google or Meta last fetched it, How to Connect in three steps, and the problems by kind with their fix.
• Products: Problems, All and Left Out, with search, a problem filter, bulk LEAVE OUT OF FEEDS and PUT BACK IN FEEDS, and each product's feed details (Google category, condition, campaign label, sale dates).
• Categories: match each of your categories to Google's (a picker searches Google's 5,595 categories).
• Settings: the feed settings.