A product page has one job: answer the shopper's questions before they ask them.
Photos First
Show the product from every side, in use, and next to something that shows its size. Use real photos with even light. Five good photos beat fifteen similar ones.
A Title and a First Line That Say What It Is
Name the product the way a shopper would search for it. The first line under the price should say who it is for and why it is good.
The Details People Ask About
- Size, fit or compatibility, with a chart where it helps.
- Material and care.
- What is in the box.
- When it will arrive, and whether cash on delivery is available.
Honest Reviews
Reviews with photos from real buyers convince more than any description. Show the critical ones too, and reply to them.
Price Without Surprises
Show the full price including GST. Put delivery charges and any COD fee where shoppers see them before checkout.
One Clear Button
Make the add-to-bag button obvious on a phone, and keep it in reach as the shopper scrolls.